[Current News Magazine = Reporter Kang Dae-soo] In the New Year, in the year of the Rat, there will be many people who set various goals for themselves. Most people are concerned about the health they feel as the years go by, and they put health-related New Year's resolutions such as smoking cessation, sobriety, and diet as the first priority.

In addition, various health-related products and medical devices It can also be said that interest in etc. is very high. Among them, while interest in health products that can be easily worn in daily life is growing, there are brands that are gaining popularity by proving intuitive efficacy and functions such as antibacterial effect and antistatic effect. This is the British fashion brand, SABONA LONDON, which is celebrating its 61st year this year.

Savona is a fashion brand that deals with copper & magnet bangle/chain products with a 99.9% purity copper bracelet as the main product. Established in 1959, it is a brand widely known around the world through word of mouth with more than 12 million users and numerous celebrities until now.

It started in Europe and entered the fashion industry in New York, USA, and formed an alliance with Cartier. An anecdote about the popularity of a savo or bangle bracelet is famous.

Savo exposed on the wrists of numerous celebrities as a favorite of the British royal family, inside and outside Thatcher, the Duke of Windsor, Coco Chanel, Pierre Cardin, Elizabeth Taylor, etc. My popularity was even introduced in Vogue magazine when I entered the United States (1978).

Now, it is known that the number of users of savona bracelets is increasing not only in Europe and the Americas, but also in countries in Asia and the Middle East. It is a product that is worn for the purpose of well-being.

The product group includes a bangle bracelet made of high-purity copper and a chain-type bangle with a magnet (magnet). The representative models are all products with a history of more than 50 years and designs that never go out of fashion.

In Korea, the copper bangle product line is popular as an anti-static bracelet, and it has the effect as a health bracelet.<

Typically, Cu (copper) is one of the essential minerals involved in human metabolism, such as iron and calcium.

In addition, it is said that the magnetic product Savona handles is a magnet made of samarium cobalt, which is harmless to the human body and has various functions such as blood circulation and pain relief.
< A Savona London official said, “In this way, health care is added to fashion products that are frequently worn in daily life, such as savona bracelets. I hope that each customer can experience the effect with their skin.”

Source: Sisamagazine (http://www.sisamagazine.co.kr)

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